Tokidoki ®, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners. Since debuting in 2005, Tokidoki ®, has amassed a cult-like following for its larger-than-life characters and emerged as a sought- after global lifestyle brand. Simone Legno, Tokidoki’s creative director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures!

It boasts international collaborations with many brands including: Onitsuka Tiger®, Marvel®, Karl Lagerfeld®, Kartell®, LeSportsac®, Peanuts® and now, with us from ®BikeInside cycling wear!

His unmistakable style, now also on our cycling jerseys!